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Intellicue Will Acquire FoneBlast Technology
Downingtown, PA – 9/1/2007

IntellicueTM announced today that it plans to acquire the intellectual property of FoneBlast LLC, a provider of telephone-based reminder services, for use as the foundation for its upcoming messaging platform. “FoneBlast’s calendar-based personal reminder system will serve as the core of Intellicue’s upcoming Community Messaging Platform,” said Intellicue Founder and CEO Mark Sarojak.

In a manner similar to cable television or satellite radio, Intellicue’s messaging platform will employ “narrowcasting” (http://en.wikipedia.org/wiki/narrowcast) to allow groups, organizations, and businesses to send focused data to specific sets of recipients. In this publisher-subscriber model, a publisher will be able to create an Intellicue “channel” on which they will send their messages to the community of subscribers who are interested in receiving those messages. Subscribers will have the responsibility to manage their own contact information and choose which channels they wish to subscribe to.

Sarojak added, “Unlike other messaging systems, Intellicue puts the power of managing contact information in the hands of each and every subscriber. This eliminates the need for the publisher to create and repeatedly update large contact lists. Additionally, it keeps the channel’s contact information as fresh as possible, helping maximize the odds of successful delivery for every message sent.”

In addition to placing phone calls, the new messaging system will be capable of delivering messages and reminders via email and text messages (SMS).

About Intellicue:
Intellicue’s community messaging platform streamlines group communications for organizations and business of all sizes. Intellicue’s unique model helps community leaders and members stay connected, while reducing administrative burdens and increasing personal privacy. Intellicue is headquartered in Downingtown, PA with data centers across the US. For more information, visit www.intellicue.com.

Media contact:
Keri Sarojak
Intellicue, Inc.
484-319-5747
keri.sarojak@intellicue.com




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